Of course I am not the first to stumble upon Jordan’s work, he has being featured in The New York Times, “In Jordan Matter’s Photos, Dancers Make All the World Their Stage,” referring to his dancing photography book, ‘Dancers Among Us – A celebration of joy in the everyday.’ Also referred by Diane Sawyer, ABC World News as “Breathtaking photos to free your imagination.”

It is exciting when creatives decide to take their hobby of photography and see if they can make it into a career. It is interesting though, how beginners and even those who have been in the industry for a while, may not realize how important marketing is.

For every child who is tugging their parents hand to go see the circus, this may be very well be your dream career when you are older. Perhaps not to be in the circus but to take incredible, moving, action photographs of the circus acts.

It is interesting how technology changes the way how professionals create their business. For example, print books a few years ago was the only way to read and publish books. Now with technology of e-reading devices, not only are books accessible to read online (allowing the trees to stay in the ground), millions of new writers have now come onto the scene through self-publishing online and competing against published authors by publishing houses with price and sales.

I wonder where the online industry would be if stock images and commercial photography had not been born? Although, this type of photography has been around well before the internet began, with print media and advertising campaigns. Now, with the internet, stock photography appears to have blasted like a rocket, to all homes. Instead of photographers seeking large advertising clients to use their images, now households can buy and use stock images from every day blogs to online advertisements, book covers and more. If you need an image, stock photography is generally the first point of call.